What is the difference between working for an iGaming Operator and an iGaming Affiliate company? 


An “iGaming Casino Operator” and an “iGaming Affiliate Marketing” company have very similar types of individual jobs, that are involved within the iGaming industry. Though, they do have some key differences.  

Working for the iGaming Casino Operator means you would work for the casino itself. Some job title examples and duties at an iGaming Casino Operator include:  

  • Customer service representatives 
  • Game developers 
  • Marketing specialists 
  • Financial analysts 
  • Compliance officers 

It also lets you work directly within iGaming and be a part of the operation of the casino itself. This can be an exciting career for those interested in the gambling industry but also has a direct legal obligation compared to working for an affiliate company. Since casinos handle customers’ money, make sure games are not designed to attract minors, securing game mechanics and the casino algorithms while ensuring players are over 18, to mention a few. 

 iGaming Affiliate companies, on the other hand, promote and markets several online casinos to potential players. This involves creating marketing content, ding and keeping relationships with casino partners. They also have similar roles to online casinos. This is the case here at WIS (Web International Services). Roles may also include:

  • Web designers
  • Graphic designers
  • Web developers
  • SEO Specialists 
  • Content Writers  

iGaming Affiliate companies can offer a better view of the industry because you deal with different companies, products and offers. Affiliates write about brand comparisons, strengths, weaknesses and other information that gives value to players. As a marketing company, campaigns and content are targeted towards acquisition while casinos focus on both acquisition and retention.

Affiliates are typically paid a percentage of the revenue generated by players they refer to a casino, it entails roles that are very important based on SEO (Search Engine Optimization) and content writing. Web designers and developers are also needed in affiliation as they take care of the company’s web portals. 

Overall, both working at an online casino and working at a casino affiliate can be rewarding careers for those interested in the gaming industry. It’s important to consider your personal interests and goals when deciding which side of the industry is right for you.  

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