If you are planning to attend ICE London this year, there are several things you can do to make sure you get the most out of the experience. Start planning! When you are planning your schedule, it is important to consider what you wish to achieve from your visit. Check the different sessions, you will want to plan your attendance in advance. You should also consider whether there are any networking events or social gatherings that you would like to attend. This makes networking easy.  

One of the best things of attending ICE London is the opportunity to network with other professionals in the iGaming industry. If you are looking to make valuable connections, there are a few things you can do to maximize your networking potential. Firstly, get the attendee list from here to help you plan. Introduce yourself to as many people as possible - do not be afraid to strike up conversations with strangers over there too.  

Exchange business cards with everyone you meet - this way you will have their contact information handy if you want to follow up after the conference. After the conference is over, follow up with an email or LinkedIn message thanking them for their time and mentioning something specific that you talked about (this will help them remember who you are!). A simple follow-up can go a long way in developing a professional relationship. Keep track of all the business cards you collect in a safe place so that you can reference them later when needed. 

After attending the conference, it is important to take some time to evaluate your experience. This will help you determine what worked well and what you could improve upon for future conferences. If there are specific topics or skills that you want to learn more about, look for resources that can help you do that. For example, if you want to learn more about a new iGaming trend, product, or operator, look for blog posts and articles. Additionally, try to implement what you have learned in your day-to-day work life. For example, if you picked up some new tips on time management at the conference, start using those tips right away.

To recap on how to maximise your opportunities at ICE London: 

• Plan ahead on what you wish to do and achieve.
  • Get the attendee list to see who is attending and set up any meetings with potential partners.
  • In person, exchange as many business cards as you can possibly do.
  • Attend any networking events like evening drinks and parties.
  • Follow up after the conference on any potential leads.
  • Evaluate those days and see how you could improve for your next conference.
  • If you learned something new from the conference, adapt it to your business or workflow. 

With a little effort, your conference visit can be a valuable investment that continues to pay off long after the event is over.